Let’s say you pay £100,000 to have your logo on the side of Lewis Hamilton’s helmet… Who sees it? How long do they see it for? Should you pay more for a larger space somewhere else?

Relometrics can measure all of this and provide clear insights to existing and potential sponsors. It was an interesting conversation to listen in on.

Lighting was tricky as no way to turn off the massive overhead lights in the space, so we did our best to balance them out with additional lighting and then adjusted the exposure to compensate. Shot on Sony FX6 and FX3.